After a thorough review and careful consideration of the past performance, in the year 2003 TRIFED reoriented its activities. Under its new strategy, TRIFED ceased from bulk procurement of MFP and AP. Instead it started concentrating on marketing development activities for tribal products.
TRIFED has thus become a “Service Provider” to its member federations and a “Marketing Developer” for the tribal produce and products.
TRIFED is the only body of the Govt. of India at the National level engaged in marketing development of tribal products including tribal art and craft items directly. TRIFED is striving to provide economic benefits to a large number of this unorganized section of the society.
TRIFED has been marketing tribal products through its own shops called ‘TRIBES India ’ and through the outlets of State Emporia on consignment basis. This is a new scheme introduced during the year 2007-08 to replace the existing scheme ‘Price Support to TRIFED’.
To continue with the marketing and other allied activities, TRIFED had, for the first time, drawn up a comprehensive Road Map concerning its proposed activities during the 11th Plan Period (2007-12). After detailed discussions and following the prescribed procedure of consultation with the Planning Commission and the Ministry of Finance, this Ministry has approved the Road Map of TRIFED under the new Scheme “Market Development of Tribal Products/Produce.”
As per this new scheme/Road Map TRIFED would now concentrate only on the following four activities during the five years 2007-12:
i. Retail Marketing Development Activity
ii. MFP Marketing Development Activity
iii. Vocational Training, Skill Up-gradation and Capacity Building of ST Artisans and MFP Gatherers
iv. Research Development/Intellectual Property Rights (IPR) Activity.
As per the approved Road Map, the Central Government would extend a total amount of Rs. 69.59 crore as grants under the scheme to TRIFED during the 11th Plan period. The details of the requirements, activity-wise, are as under: